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Project

Snickers partnered with Metro to resonate with a male audience and take advantage of cultural events to maximise it’s “You’re Not You When You’re Hungry” campaign.

Details

Resources: HTML5, CSS3, jQuery, Flash, Photoshop
Creative direction, concept, product design

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We successfully delivered a giant innovative cross-media solution incorporating in-paper, mobile, digital, sampling, editorial and gaming platforms.

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We designed a packaging evolved into a plastic box which backed up the overall campaign message of eliminating hunger. The design sample was essential in helping Snickers and Metro make the brand to hand a real success.

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