About me – Thiago de Carvalho

A little bit about me…

I’m an experienced creative digital specialist with over 18 years’ experience in UX/UI/Visual Design, digital marketing and management in both agency and client-side. I have a history of effective team leadership working with UX/UI/Visual designers, developers, executives and stakeholders. Having an MBA in Marketing helped to be the bridge between commercial and tech, translating commercial needs into technical deliverables.

I have extensive knowledge of HTML5, CSS3, Javascript and more to lead developers on sprints, having acted as both Product Owner and Scrum Master. I’m used to collaborating on product roadmaps, competitor analyses, product differentiation, idea generation, creative strategies and pitches in an Agile/Lean Dev & UX practices environment.

Experienced in delivering large marketing/commercial campaigns, I have a passion for pitching and working on new briefs from the initial idea to post delivery. From discovery/research process defining the scope, flows and scenarios, creating the initial wireframes, mockups and prototypes to testing, development, presentation and deployment.

A few companies I’ve worked for

MailOnline

Commercial Design Lead / Creative Manager

Hired to start an in-house creative agency. Responsible for the idea conception, research, user journey and discovery, mock-ups/wireframes/prototype design and execution of innovative visual and UX materials for commercial advertising campaigns, brand and product.

Evolve and maintain consistency and integrity behind the company’s brand, brand guidelines and brand assets such as logos, icons, promotional collateral, newsletters and more
Hire, manage and develop the design team including Visual and UI/UX designers to deliver top-notch products
Produce design visualisations to help project stakeholders understand what the best experience should be: storyboards, flows, wireframes, prototypes
Work with several teams in the conceptualisation, rapid prototyping, and delivery of new products and interfaces
Understand Marketing and Commercial requirements and support developers in translating designs into working products
Rapidly iterate and improve designs & interactions based on feedback
Lead the ongoing design and improvement of all user interfaces, in order to provide customers and partners with the best user experience whenever they interact with the products
Oversee the creation & management of brand assets such as logos, icons, promotional collateral, newsletters

PRODUCTS: Web, tablet, mobile, apps, touch points and more.
ADVERTISEMENT: from digital/print ads to full cross-media campaigns

Managing a cross-functional team of UX/UI/Visual designers, developers, picture desk and editorial from a Head of Design/Creative perspective.

Metro

Commercial Designer

Also brought in to start an in-house creative agency. Responsible for mock-ups and execution of visual materials for commercial advertising campaigns

Create hubs, microsites, landing pages and digital banners using Photoshop, Illustrator, Flash and HTML5
Produce design visualisations to help project stakeholders understand what the best experience should be: storyboards, flows, wireframes, prototypes
Work with several teams in the conceptualisation, rapid prototyping, and delivery of new products and interfaces
Understand Marketing and Commercial requirements and support developers in translating designs into working products
Rapidly iterate and improve designs & interactions based on feedback
Oversee the creation & management of brand assets such as logos, icons, promotional collateral, newsletters

GIMO

Product Manager

GIMO (Global Interactive Marketing Online) is one of the fastest growing agencies focused on Online Gaming companies in Europe

Initiate and oversee the coordination of products throughout their lifecycle, from strategic definition to end-of-life planning and delivery, including wireframes, mockups and prototypes
Develop the product strategy for online services as well as guidelines for each product/service
Translate customer/clients needs into new features
Write and implement product specifications
Manage global websites, hot sites, landing pages, email campaigns, newsletters, flash banners and other assets, including promotions and strategies using Social Media strategies and tools

Leading 4 web designers, 3 flash designers and coordinating 3 CSS/PHP developers.

Betclic Everest Group

Senior Digital Designer

Betclic is one of the top 5 European online gaming companies, providing millions of players with the ability to express their passion for Sport and Horse-racing betting, Poker and Casino & Games

Manage the creation of the content pages and newsletters for different promotions (layout and design) in Photoshop, export to HTML and CSS inline (including some Flash and jQuery elements)
Create templates for web pages for the 5 universes (Sports, Games, Poker, Casino and Turf)
Create headers, boxes, rotators and flash banners for several promotions

Design Arena

Founder

Design Arena became one of the biggest Digital Agencies in Santos (Brazil), serving over 200 clients throughout the coast.

Art Direction
Web/Digital/Print Design
Marketing and Sales

Leading 7 people: 2 web designers, 1 flash designer, 1 CSS/PHP developer, 1 admin, 1 sales

Guia Cristao

Founder

Guia Cristao is a niche advertisement magazine, distributed in 5 cities, every 3 months for 45,000 people

Ads/Website/Magazine Design & Layout
Delivery & Logistics
Sales
Lectures on entrepreneurship, management, direct marketing, time management, personal development
Training, participation in business events and fairs

Leading 12 people: 1 art director, 2 graphic designers, 2 admin, 1 billing, 1 logistics, 2 deliveries, 3 sales