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The idea was to make Weetabix part of urbanites comute in the morning, with their new biscuits. We created a campaign with ‘on the go’ in mind, focusing on the papers’ morning distribution and the Metro Morning Edition App, targeting people commuting to their workplace. Also created a special edition sponsored by Weetabix about things that happen during the usual commute and more articles related.


  • TASK: Print and Digital Advertising
  • RESOURCESHTML5/CSS3, jQuery, creative direction, photography
  • PROGRAM: Photoshop, Illustrator, Lightroom
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