The idea was to make Weetabix part of urbanites comute in the morning, with their new biscuits. We created a campaign with ‘on the go’ in mind, focusing on the papers’ morning distribution and the Metro Morning Edition App, targeting people commuting to their workplace. Also created a special edition sponsored by Weetabix about things that happen during the usual commute and more articles related.
- TASK: Print and Digital Advertising
- RESOURCES: HTML5/CSS3, jQuery, creative direction, photography
- PROGRAM: Photoshop, Illustrator, Lightroom